The Rise of the Tiger: Rohit Jain Unveils Global Streaming Platform Dedicated to Hindi and Punjabi Cinema

By Media Desk | October 2026

In a bold move that signals a significant shift in the global streaming landscape, industry veteran Rohit Jain has officially announced the launch of Tiger TV. This new platform, meticulously curated to cater to the growing demand for Hindi and Punjabi content, is set to make its global debut on October 15, 2026. With an ambitious investment strategy and a star-studded content slate, Tiger TV aims to bridge the gap between regional South Asian storytelling and the global diaspora.

Main Facts: A New Chapter in Streaming

Tiger TV is not merely another entry into the crowded streaming market; it is a specialized service designed to consolidate the cultural power of Hindi and Punjabi media. Under the leadership of Rohit Jain—who previously served as the President of Lionsgate Play Asia—the platform is positioning itself as a premium destination for high-quality entertainment.

The service will be accessible through a multi-faceted distribution strategy. In Asia, it will be integrated into the existing Lionsgate Play app infrastructure, leveraging established user bases. For the international market—specifically the United States, United Kingdom, Canada, Australia, and New Zealand—Tiger TV will operate as a standalone application. Furthermore, to maximize reach and convenience, the service will be available via Amazon Prime Video Channels and YouTube Primetime Channels, ensuring it is readily available to cord-cutters and traditional streamers alike.

The Architect: A Legacy of Media Leadership

The launch of Tiger TV comes on the heels of Rohit Jain’s transformative career in the media sector. Jain’s reputation was solidified during his eight-year tenure as President of Lionsgate Play Asia, where he oversaw the platform’s rapid expansion into diverse South Asian markets. His move to acquire the streamer’s operations in South Asia and Southeast Asia last year was widely interpreted by market analysts as a precursor to his entrepreneurial shift.

Jain’s transition from a corporate executive to an independent platform founder reflects a broader industry trend where experienced media leaders are betting on niche, high-engagement content rather than broad-spectrum, generalist platforms. His deep understanding of content acquisition, monetization, and regional viewing habits forms the backbone of Tiger TV’s operational strategy.

Chronology and Investment: The Roadmap to 500 Crores

The financial ambition behind Tiger TV is substantial. According to the official announcement from the company’s organizers, there is a clear roadmap to cultivate a portfolio of Hindi and Punjabi content Intellectual Property (IP) valued at over ₹500 crore within the next three years.

This investment is not speculative; it is backed by a robust production pipeline. The platform has confirmed a slate of over 50 premiere titles scheduled for its first year of operation. This aggressive release schedule is designed to ensure that the platform remains "sticky," preventing subscriber churn by providing a constant influx of fresh, culturally resonant content.

Supporting Data: A Deep Dive into the Content Slate

Tiger TV’s library is bifurcated into two primary pillars: Punjabi cinema and Hindi original programming.

The Punjabi Powerhouse

The platform has secured a formidable lineup of Punjabi titles, tapping into the massive global popularity of stars like Diljit Dosanjh, Ammy Virk, Gippy Grewal, Neeru Bajwa, Sonam Bajwa, and Arminder Gill. The initial slate features titles such as:

• Laal Salaam
• Rubb Rakha
• Jahankilla
• Hanji Kaun
• Janaur
• Ikk Tu Hoven Mutiyare
• Tu Te Punjab

These titles represent a blend of high-budget dramas, comedies, and culturally significant narratives that resonate deeply with the Punjabi diaspora, a demographic historically underserved by mainstream global streaming platforms.

The Hindi Original Slate

On the Hindi language front, the focus is on prestige dramas and gripping thrillers. Titles such as Jeevan Ya Bheema Con, Mantu Bhaiya Ki Dili Dezire, The Taj Story, and Aakhri Sawal form the core of the launch library.

Perhaps the most significant highlight of the launch event was the first look at Daanav, a high-stakes Hindi crime thriller. The series, which stars Angad Bedi and Pooja Gor, is being positioned as a flagship project, designed to compete with the production quality of international crime dramas.

Innovation: The AI Frontier

Perhaps the most forward-looking aspect of the Tiger TV announcement is the introduction of Eklavya. As the first project in a dedicated slate of AI-driven productions, Eklavya features Yug R.Ai, a sophisticated AI-generated actor. This move positions Tiger TV as a pioneer in the integration of synthetic media within the South Asian entertainment industry. While the use of AI in filmmaking remains a subject of intense debate, Jain’s commitment to this technology suggests that Tiger TV intends to lower production costs and push the boundaries of visual storytelling.

Pricing and Accessibility

Tiger TV’s pricing model reflects a strategy of competitive accessibility. In India, the platform is priced at an introductory rate of ₹349 per quarter or ₹799 per year, positioning it as a mid-tier, value-for-money proposition.

For international markets—where the platform is arguably most critical for the South Asian diaspora—the service will start at $5.99 (or equivalent in GBP, CAD, AUD, NZD) per month. This pricing is designed to undercut more expensive, bloated streaming bundles, making it an easy "add-on" for households that already subscribe to multiple global services.

Implications: Changing the Streaming Paradigm

The launch of Tiger TV arrives at a critical juncture in the streaming wars. As global giants like Netflix, Disney+, and Amazon Prime Video struggle with profitability, the market is witnessing a "re-regionalization." Consumers are increasingly seeking content that feels personal, localized, and relevant to their specific heritage.

The Diaspora Factor

The choice of markets—US, UK, Canada, Australia, and New Zealand—is a direct play for the global Indian diaspora. This demographic has historically shown high willingness to pay for premium content that connects them to their roots. By offering a platform that blends the star power of Punjab’s top actors with the prestige production value of Hindi crime thrillers, Jain is effectively creating a "cultural home" for the global South Asian viewer.

Impact on Regional Production

By committing to a ₹500 crore IP portfolio, Tiger TV is likely to stimulate the creative economies in Punjab and Mumbai. Producers, writers, and directors who have previously struggled to find a platform that understands the nuance of regional storytelling now have a dedicated home. If successful, this could lead to a renaissance in regional cinema, where local stories are produced with the backing of international-grade budgets.

The Competitive Landscape

Tiger TV will face immediate pressure to prove that its "niche" approach can scale. While Lionsgate Play, Zee5, and SonyLIV occupy similar spaces, Tiger TV’s specific focus on the Punjabi/Hindi nexus provides it with a unique selling proposition. The platform’s success will ultimately depend on two factors: the consistency of its content releases and the seamlessness of its user interface across the standalone apps and third-party channels.

Conclusion: A Vision for the Future

As the October 15, 2026, launch date approaches, the industry remains focused on whether Rohit Jain’s vision can withstand the challenges of a volatile streaming economy. However, with a clear focus on high-demand demographics, a strategic mix of star-driven content and AI innovation, and a multi-channel distribution strategy, Tiger TV is well-positioned to become a major player.

Jain’s journey from leading a global giant to carving out a specialized, independent niche is a testament to the evolving nature of the media industry. If Tiger TV succeeds in its promise to bring high-quality, culturally resonant storytelling to a global audience, it may well provide the blueprint for the next generation of specialized streaming platforms. For now, the world of Hindi and Punjabi entertainment watches with anticipation, waiting to see if the "Tiger" can indeed command the streaming jungle.