Public Relations Sprite’s Slam Dunk: Inside the Global Strategy to "Refresh the Game" with the NBA October 13, 2026 Siti Muinah In a strategic maneuver that signals a new era for one of the world’s most recognizable soft drink brands, Sprite has officially unveiled its new global marketing platform, "Never Stop…
Consumer Trends Sprite Ignites Global Basketball Culture with "Never Stop Refreshing the Game" Platform, Featuring Nikola Jokic and Anthony Edwards October 13, 2026 Dwi Wanna New Brand Initiative Deepens Ties to the Sport, Blending Athlete Endorsements with Immersive Fan Experiences and Community Engagement. Sprite is making a significant statement in the global sports arena, dramatically…
