Consumer Trends Coca-Cola Taps WPP for Global Media Dominance, Omnicom Secures North America in Landmark Agency Overhaul October 23, 2026 Nana Muazin In a sweeping realignment of its global marketing operations, The Coca-Cola Company has awarded the majority of its international media business to WPP, solidifying a deep partnership that underscores the…
Consumer Trends The Great Consolidation Refined: Coca-Cola Splits Media Mandate Between WPP and Omnicom October 23, 2026 Nana In a move that has sent ripples through the global advertising landscape, The Coca-Cola Company has concluded its highly anticipated media agency review, opting for a strategic realignment of its…
