Public Relations The Blurred Line: Why Communications Teams Must Rethink Creator “Earned Media” July 15, 2026 Nila Kartika Wati In the rapidly evolving landscape of digital communications, the traditional demarcation between earned media and paid influencer marketing has not just frayed—it has effectively dissolved. A recent, high-profile controversy involving…
Consumer Trends The Algorithmic Shift: How AI and Creator Tools are Reshaping the Social Media Landscape July 1, 2026 Siti Muinah The digital ecosystem is undergoing a profound transformation. This week, the tech giants that dominate our daily screen time—Instagram, YouTube, and Facebook—have rolled out a series of updates that signal…
