E-commerce & Retail The Rise of ‘Adultoween’: How Halloween Transformed into a Multi-Billion-Dollar Retail Powerhouse October 24, 2026 Ali Ikhwan For decades, Halloween was culturally pigeonholed as a niche holiday for children—a night defined by sugar-fueled trick-or-treating, elementary school costume parades, and plastic masks held on by flimsy elastic bands.…
