Public Relations Beyond the Verb: Zoom’s Strategic Evolution and the Challenge of Redefining a Global Icon October 14, 2025 Siti Muinah Date: May 13, 2026 Subject: An analysis of Zoom’s brand transformation under CMO Kim Storin In the annals of modern corporate history, few companies have achieved the rare, elusive status…
Tech & Innovation The Beijing Summit: Navigating the Fragile Tech Frontier Between Washington and Beijing September 24, 2025 Siti Muinah As U.S. President Donald Trump prepares to touch down in Beijing for a high-stakes summit with Chinese President Xi Jinping, the geopolitical atmosphere is thick with tension. The meeting takes…
Public Relations Mastering the Narrative: Why Intentional Storytelling is the Lifeblood of Internal Comms July 24, 2025 Siti Muinah In the modern corporate ecosystem, employees are bombarded by a relentless stream of digital information. From Slack notifications and email newsletters to town hall recordings and manager check-ins, the average…
